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Walkaroo ropes in Varun Dhawan as Brand Ambassador
Walkaroo has announced Bollywood actor Varun Dhawan as its new brand ambassador, launching a marketing campaign to showcase its product range. According to the company, Dhawan's appeal connects with younger, fashion-oriented consumers. Walkaroo recorded a turnover of Rs 2,140 crore in FY2023-24, supported by an extensive network of 700 dealers and over one lakh retail outlets across India.
BTS star Jin named Gucci's brand ambassador after completing mandatory military service in Korea
BTS's Jin has been named Gucci's global brand ambassador, joining other notable Korean celebrities. Gucci's creative director highlighted Jin's unique style and personality. Jin, who finished his mandatory military service in June 2024, recently walked as the Olympic torchbearer for South Korea during the 2024 Paris Olympics, where his participation was highly celebrated.
Veedol signs Sourav Ganguly as its brand ambassador
Veedol has a strong presence across all automotive segments, including 2-wheelers, passenger cars, agri and commercial vehicles (both heavy and small). There are products across various performance specifications and price points. Traditionally strong in the 2-wheeler segment with its flagship brand "Take-Off" and in agriculture with "Prima," Veedol is increasingly expanding its presence in the passenger car (PCMO) and commercial vehicle (CV) segments.
Gen Z laps up ethnic fashion brands; Warburg Pincus-Whatfix deal
Happy Wednesday! Ethnic wear brands are gaining prominence among young working professionals and, in the process, attracting investor interest. This and more in today’s ETtech Morning Dispatch.
Myntra ropes in Shah Rukh Khan as brand ambassador for 'Trend IRL' campaign
Myntra has unveiled Bollywood superstar Shah Rukh Khan as its new brand ambassador for the ‘Trend IRL’ (Trend in Real Life) campaign. Known as the 'Baadshah of Bollywood,' Khan will lead this initiative to position Myntra as the top destination for discovering and staying ahead of fashion trends. The campaign, featuring Khan in stylish outfits in everyday settings, underscores Myntra’s mission to democratize fashion and inspire unique style expressions.
MS Dhoni appointed as Citroen's brand ambassador in India
French automaker Citroen named former India cricket captain Mahendra Singh Dhoni as their brand ambassador in India. The company said that Dhoni aligned with their commitment to electric mobility and sustainability, and emphasised their shared dedication to customer-centric innovation. Citroen aims to reinforce its presence in the Indian market and resonate with local sentiments, particularly among cricket enthusiasts.
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Oz one out for students
Australia has announced plans to introduce legislation to set a cap on the maximum number of new international student enrolments that education providers can offer, causing concern among universities and potential international students. The proposed move aims to maintain the integrity and sustainability of the sector by cracking down on dubious education providers, agents, and students. However, critics argue that limiting the number of qualified international students is unfair and defies logic.
Rivals’ pricing tactics won’t impact Asian Paints’ plans: CEO
Asian Paints stays committed to investing in brand value and capacity expansion, unfazed by new market entrants' pricing strategies. The company's growth outlook remains positive, with a focus on customer loyalty, retail expansion, and strategic investments.
Pad up, there's a brand new deal street in town
Cricketers have signed at least half a dozen endorsem*nt, investment, and collaboration deals during the Indian Premier League (IPL) over the past two-three weeks. MS Dhoni has been signed by nutrition startup Explosive Whey, French carmaker Citroen, and Emcure Pharmaceuticals. Virat Kohli has collaborated with Philips for a limited-edition, co-designed beard trimmer, while Yashasvi Jaiswal has been signed by wearables brand boAt.
QUE announces strategic investment from Shikhar Dhawan; joins as partner, brand ambassador
QUE says that onboarding of Shikhar as an investor, partner, and brand ambassador would play a pivotal role in QUE's trajectory
MS Dhoni is Citroen's new brand ambassador: Sources
Indian cricket legend Mahendra Singh Dhoni has been appointed as the brand ambassador for French carmaker Citroen in India, as per sources. The move aims to boost brand recognition for the Stellantis Group company in the competitive Indian market. Dhoni is set to represent the brand for two years, with an annual fee of Rs 7 crore, as revealed by the sources.
Cleartrip's Latest Catch: MS Dhoni takes flight as brand ambassador
Mahendra Singh Dhoni, representing Chennai Super Kings, becomes Cleartrip's brand ambassador, appealing to all generations. Cleartrip leverages his values to expand the user base, as his brand value continues to rise post-retirement.
Etihad to be official sponsor of Chennai Super Kings
The collaboration with the five-time champion of the Indian Premier League (IPL), comes close on the heels of Etihad roping in Bollywood actor Katrina Kaif as its brand ambassador. Etihad started flying into India 20 years ago and has been investing here from day one, be it in deploying the best planes here or customising local palette to customers across the 10 cities where we are operating, Etihad Airways Chief Revenue Officer Arik De said.
Age of breaking stereotypes: Yesteryear icons now rising stars in brand new calling
Zeenat Aman, Neetu Kapoor, Sharmila Tagore and Neena Gupta have signed several endorsem*nt deals in recent months and brands say the trend is not about the allure of nostalgia but to leverage how these actresses are reinventing themselves and breaking the stereotypes. Cosmetics and beauty company Forest Essentials, Oppo phones, and fintech platform Cred signed Zeenat Aman. Neetu Kapoor has been roped in by Mankind Pharma's petcare brand and PepsiCo's Lay's chips, while Neena Gupta now endorses electric vehicle Eblu Feo and P Mark edible oil.
Hyundai Motor India ropes in Deepika Padukone as brand ambassador
With Deepika Padukone as Hyundai Motor India's brand ambassador, customers can expect a perfect blend of elegance and innovation, mirroring the sophistication of Hyundai vehicles. Deepika Padukone's 16-year career in Indian cinema spans over 30 movies, including 'XXX: Return of Xander Cage' which aligns seamlessly with Hyundai's goals.
BJP's UP plan: NaMo App, Kabaddi and Viksit Bharat ambassadors
BJP is enrolling youth across the country as 'Viksit Bharat' brand ambassadors and UP, being the most populous state, is high on priority. Union ministers and state BJP leaders are participating in a Viksit Bharat Sankalp Yatra to reach out to the beneficiaries of government welfare schemes as well as new voters.
From bowling over batters to bowling over brands: The endorsem*nt cup goes to Mohammed Shami
Nutrition and health, beverages, electronics and headphones companies, in particular, are keen to sign up Shami as their brand ambassador, said Saurajit Chatterjee, founder of Flair Media, a Kolkata-based athlete and sports management company which represents the 33-year-old right-arm fast bowler.
Optimum Nutrition signs Neeraj Chopra as brand ambassador
Optimum Nutrition, a brand under the global sports nutrition company Glanbia Performance Nutrition, has recently announced India's javelin sensation, Neeraj Chopra, as their brand ambassador. This endorsem*nt deal spans a year initially, with the possibility of extension.
Footballer Sunil Chhetri teams up with audio brand ACwO
Sunil Chhetri, the captain of the Indian football team, has partnered with the new audio company ACwO. AcwO and Chhetri have partnered to launch AcwO's first brand film, "Ab India Khelega," which highlights the company's central idea. In remembrance of Sunil Chhetri's legendary number 11 jersey, ACwO is preparing to launch an incredible array of 11 TWS earbuds with worldclass features.
Puma ropes in Mohammed Shami as its brand ambassador
Puma has signed Indian fast bowler Mohammed Shami as its brand ambassador, adding to its roster of sports icons. Shami will endorse Puma's footwear, apparel, and accessories through various activities and campaigns. Puma has also created a new bowling spike with a mid-sole designed to support fast bowlers. Shami is known for his impressive track record in cricket and has been a key member of India's pace bowling unit. Puma's revenues in FY22 reached Rs 2,980 crore, surpassing Adidas, Nike, and Reebok combined.
JioMart ropes in Mahendra Singh Dhoni as brand ambassador
Reliance Retail's JioMart has appointed Mahendra Singh Dhoni as its brand ambassador and rebranded its festive campaign to JioUtsav. The campaign aims to celebrate life's special moments and the role of shopping in these celebrations. Non-metro regions account for 60% of JioMart's sales, indicating its efforts to democratize digital retail.
Reliance Retail appoints MS Dhoni as JioMart's new brand ambassador
Reliance Retail has appointed former Indian cricket captain Mahendra Singh Dhoni as the brand ambassador of JioMart, its e-commerce platform. The company will launch its JioUtsav campaign on October 8, featuring Dhoni in a 45-second film celebrating the festive season in India. JioMart aims to support the digital retail revolution in India and plans to highlight its cross-category approach, offering products across segments.
Residents of Kashi are its true brand ambassadors: PM Modi
Prime Minister Narendra Modi expressed his desire to promote the glory of the ancient temple town of Kashi (Varanasi) around the world. He announced a tourist guide competition and emphasized the importance of effective communication about the city. Modi inaugurated 16 residential schools for needy children in Uttar Pradesh, named after former prime minister Atal Bihari Vajpayee.
Nagaland State Dear Lottery ropes in Paresh Rawal as brand ambassador
"Lottery is not just about your luck. It is also about the thrill of hoping and waiting. It is about dreaming big," advertisem*nt director Mohsin Khan said.
Etihad Airways names Katrina Kaif as brand ambassador
Etihad Airways has announced that Bollywood actress Katrina Kaif will be its brand ambassador for the second time. As part of the partnership, Kaif will appear in a series of campaign videos to help strengthen Etihad's presence in the Indian market. The airline currently operates flights from eight Indian cities and aims to achieve sustained growth in India.
Infosys signs tennis legend Rafael Nadal as brand ambassador
The Bengaluru-based company and Nadal’s coaching team are developing an AI-powered match analysis tool. This personalised tool will be available in real time to Nadal’s coaching team to simultaneously track insights from his live matches, when he is back on tour, along with historical data from his earlier matches.
Puma India onboards Shanaya Kapoor as its new brand ambassador
Puma India has appointed actor Shanaya Kapoor as its new brand ambassador to enhance its connection with Gen Z customers in the country. Kapoor will lead the sports brand's athleisure and performance wear and will create projects and campaigns as part of the association. Kapoor will also make her debut on multimedia messaging app Snapchat, where she will engage with audiences, sharing glimpses of her life and her partnership with Puma.
Dharavi teen Maleesha Kharwa, who has over 235K Instagram followers, is new face of Forest Essentials
Maleesha Kharwa, a 13-year-old girl from the slums of Mumbai, India, has become the face of luxury beauty and skincare brand Forest Essentials' Yuvati collection. Described as the "princess from the slum", Kharwa's dream of becoming a model has overcome obstacles such as poverty and a lack of food.
Duroflex announces Virat Kohli as new brand ambassador
Sharing his thoughts on becoming the face of Duroflex, Virat Kohli said, "As a professional athlete, I understand the importance of sleep and recovery in maintaining peak physical and mental health. I strongly believe prioritising good quality sleep can lead to a healthier and more fulfilling life in your career as well as with your loved ones. It is not just about getting enough hours of rest, but also about the quality of sleep one gets. I ensure I get deep restorative sleep."
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